Eyeco Header photo

EYECO

EYECO is a mobile application that is for people who wear contact lenses. It allows the users to record and track their contact lens usage hours. EYECO helps the users to have a behaviour change to be aware of any circumstances on contact lenses and help them to wear them safely.
Challenge
Develop a design solution that helps to create a behaviour change through qualitative research
Skills / Roles
My distinctive roles
Primary Research, Interactive Prototype, Video
Other Roles
Secondary Research, Brainstorming, Wireframes, Branding
Tools
Adobe XD, Adobe Illustrator, Adobe Premiere Pro
Project Type
Group Project (with Jiyeon Park)
Duration
5 weeks (Fall 2020)

Problem

How Might We motivate behavior change to reduce
usage hours of contact lenses through raising awareness? ”

View Prototypes

Try EYECO Flow

Main Features

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Personalization

Every user can have a personalized experience by inputting the information based on the contact lens that they use during the FTUE. They can also choose their intended usage hours to set their goal.

Track Usage Hours

EYECO helps to track the contact lens usage hours. The users only have to tap on the circle that is in the middle of the screen in order to start the track. They can keep track of the overall usage hours monthly through the calendar.

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Set Alarm

For the users who have consistent time of wearing contact lenses, they can set an alarm for the timer to start on a certain time. This would allow users to have less work in remembering to start tracking their usage hours.

Notification

In order to continuously remind the users, EYECO gives notifications based on their contact lens usages. It will notify them to start the timer, the amount of time left until their current lens to be expired and the amount of time they have until they overwear the maximum goal usage hours.

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RESEARCH

What is Contact Lens?

A contact lens is a thin and curved layer that you place on the surface of the eyes. There are several different types of lenses including hard and soft ones. They can contain vision as well to correct our eye sight, but also used for cosmetic or therapeutic reasons.

45 million

People wear contacts

in the U.S.

40%-90%

Do not properly follow

the care instructions

99%

Respondent reported

eye infection / inflammation

1 million

Doctor visits per year

from one infection, Keratitis

What are the Negative Effects?

14 - 16

14 - 16

RECOMMENDED HOURS PER DAY

OVERWEARING CAN BRING YOU...

  • Red or irritated eyes
  • Eye pain
  • Eye infection
  • Blurred vision
  • Excessive tearing
  • Corneal abrasions
  • Light sensitivity
  • Eye ulcer

DAMAGE ON CORNEA CAN BRING YOU...

  • Cells get covered when wearing contact lenses and weaken them from being deprived of oxygen.
  • Our eyes become more exposed to the bacterias.
  • The protective layer gets weak and wouldn't let the bacterias go out due to lack of oxygen.

CORNEA

CORNEA

A THIN LAYER OF CELLS IN OUR EYES

Primary Research

In order to understand the problem that we will be creating a solution for, we have decided to do primary research based on the contact lenses users. We have used google forms and asked 24 participants to answer based on their experience.

Survey Questions

Insights

What do you think you have lack knowledge of?

Person A

“I know it’s not good for me and that there is risk of bacterial infection that I’m sure would worsen my eyesight, but otherwise I’m unsure of the exact consequences.”

What are the reasons that you decide to wear contact lenses?

Person B

“More comfortable than glasses, and my appearance.”

How do you decide to take off contacts?

Person C

"When my eyes become red.”

What blocks them to decrease the frequency of wearing?

Person D

"I believe mostly the 'appearance' part of it when I am going out in public.”

What did or didn’t work trying to decrease the frequency?

Person E

“I bought glasses in Gentle Monster, which was quite fashionable, and it did help me to wear more glasses than before.”

Our focus points

How Might We

“motivate behaviour change to reduce usage hours
of contact lenses
through raising awareness?”

IDEATION

Brainstorming

During the class, we had a little zoom breakout room session where we can receive feedback from our classmates. Based on the insights from the research, they helped us come up with some ideas to start off to brainstorm our solution.

Concept Map

Within the insights we found, we did a concept map in order to understand the connections between the problem and the possible outcomes it can create. It helps us to see the relationships of causality between each idea that we can focus into.

Persona

In order to define our target audience and their needs, we have created a persona. Understanding the opportunities and pain points would lead us to have a direction that is based on the user's needs within our research.

DESIGN

What Impression are we trying to deliver?

For EYECO, we wanted our application to contain the feeling of trustworthiness, but also clean and pure. Within our HMW statement and the solution, we aim to give an impression of sanitized and healthy. The application should make the user feel easily accessible and approachable throughout their experience.

Wireframes Version 1

Within our first version of wireframe screens, we had a chance to get some feedback from my classmates. We showed concept maps to explain some of the findings to give some ideas of what we are focusing on while looking at the screens.

Main Feedback

"How can the user input the contact lens information?"

Wireframes Version 2

By taking the feedback in mind, we have created our second version of wireframes. We have decided to create FTUE, which we believe that it is an important part of the process to show how our application works in order to provide a personal experience for the users.

Main Feedback

Style Guide

High Fidelity Prototype

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Manager AdditionalShift PageManager RequestAdditional PageManager Notification PageManager PendingShifts PageManager ReplacementShift Page
Manager AdditionalShift PageManager RequestAdditional PageManager Notification PageManager PendingShifts PageManager ReplacementShift Page

REFLECTION

The Eyeco project gave me an experience to learn and understand about behavior change. We were able to learn to create a design solution with a motivation that could help the user to change a certain behaviour. 

Being able to understand the user’s needs and goals in order to create motivation was an important skill to learn during the whole process. As I was getting feedback on our solution, I felt quite fascinated to realize that human beings can easily lose attraction during the process of reaching their goals. I was able to learn how the motivation works and how they are not only needed for creating a behaviour change, but also, to do a simple task. Although there were some moments where our team found it hard to choose which motivations we should give to the users, the overall experience was a valuable and necessary learning for me.

If we had more time, I would love to do some testing of people recording their contact lens usage hours for a few days or a week. This experiment might be able to help us to see what are some pain points when recording, but also, using the findings to strengthen the motivations from EYECO to create a behaviour change.

CITATIONS:
https://www.cdc.gov/contactlenses/fast-facts.html#:~:text=An%20estimated%2045%20million%20people,is%2031%20years%20old%202
http://mountainpeaksfamilypractice.com/20-facts-tips-contact-lenses/
https://www.cdc.gov/mmwr/preview/mmwrhtml/mm6432a2.htm
https://www.1800contacts.com/eyesociety/how-long-can-you-wear-contacts/#:~:text=How%20many%20hours%20per%20day,to%20breathe%20without%20lenses%20in
https://www.perfectlensworld.com/articles/stop-wearing-contacts-too-long-6-tips
https://www.easttneyes.com/knoxville-eye-surgery/why-wearing-your-contacts-too-long-is-a-big-deal/